Adidas nomme un nouveau Directeur pour la marque en France

  • adidas a annoncé la nomination de Sylvain Bouchès, en tant que Directeur de la marque adidas en France. Il succède à Nicolas Favre, nommé Directeur Général de la filiale française en novembre dernier. Entré en fonction le 1er janvier 2018, Sylvain Bouches intègre le Comité de Direction d’adidas France composé de sept personnes (3 femmes et 4 hommes) et piloté par Nicolas Favre à qui il reportera.

    Sylvain BOUCHES adidas 2017-12-19

    Diplômé d’un Degree en Marketing et Management obtenu à l’IT Carlow ( Irlande)

    Sylvain Bouchès a débuté sa carrière dans la distribution chez Décathlon et chez Esprit avant de rejoindre l’entreprise adidas en 2005. Il a occupé différentes fonctions au sein du marketing adidas (chef de produit/ chef de groupe) avant de rejoindre les équipes commerciales du Groupe au poste de Responsable grand compte pour l’enseigne Go Sport. Depuis 2013, il officiait au sein de l’équipe Marketing, dans un premier temps au poste de Responsable Marketing Football et sports collectifs, puis en tant que Directeur Marketing Omnichannel.

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