tbwa corporate - la communication_fr

TBWA Corporate elles consultantes spécialistes en stratégie digitale – Yoginee Chetty et Inès Dali

  • Avec plus de 10 ans d’expériences, Yoginee Cheetty a commencé sa carrière en 2006 chez Sundaram Spices Roche-Carri Ltd en tant que Chef de projet digital ; elle fut ensuite en charge des Relations Publiques chez Marcom Co. Ltd, puis Conceptrice Rédactrice chez Publicis Nurun Paris.

    Yoginee est experte dans la conception de projets et d’expériences digitales, l’élaboration du positionnement de marque sur les médias digitaux et la production de contenus sociaux et digitaux.

    Elle est titulaire d’un Master of Art in Cultural Studies & English (MA Études culturelles & littérature anglaise), et d’un Master 2 Humanités numériques Parcours Numérique, enjeux et technologies.

    Retrouvez Yoginee sur LinkedIn et twitter

    Inès Dali a débuté en 2014 en tant qu’Assistante e-RP chez Sandie Roy sur les budgets Converse, Levi’s, Beats By Dre, Etam, ou encore Primark. Elle rejoint l’année suivante VINCI Construction en tant que Chargée de projet digital puis Krug (LVMH) comme Junior Digital Manager.

    Spécialiste en gestion de projets digitaux et en stratégie de contenus (plateformes digitales et social media), Inès a une approche 360 des écosystèmes de marque.

    Titulaire d’une licence en communication & management culturel à l’IESA Art & Culture, Inès a également un Master d’expertise en stratégie digitale (option social media & webmarketing à l’IESA Multimédia).

    Retrouvez Ines  sur LinkedIn et twitter

    “L’agence s’enrichit de 2 expertes du digital au service de la marque et de la réputation des entreprises. Elles auront pour mission, à mes côtés, d’accompagner et de conseiller nos clients sur leurs stratégies digitales, de contenus et en Expérience Utilisateur” précise Philippe Tissandier, Manager du pôle Digital de l’agence.

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