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Création d’une Direction Commerciale et Diversification de la marque PARIS MATCH

  • Afin de regrouper les sources de revenus de Paris Match au sein d’une direction unique et d’augmenter ainsi l’efficacité commerciale, Claire Léost, Directrice Générale des univers Actualité et Grand Public, en accord avec Valérie Salomon, Présidente de Lagardère Publicité, crée une Direction Commerciale et diversification de la marque Paris Match.

    Cette direction regroupera l’activité de Lagardère Publicité Paris Match, les partenariats culturels, les évènements, la diversification photo et audiovisuelle.

    Fabienne Blot, jusqu’ici Directrice de Publicité de Paris Match est nommée Directrice Commerciale et diversification de la marque Paris Match.

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