We Are Social détourne le jargon de la pub en vinyles

  • Les créatifs se sont amusés à détourner le jargon de la pub en groupes de musique et vinyles. Le dernier “Digital Mums?” L’album de la maturité 🙂

    Comme tous les métiers, ceux de la communication et de la publicité ont leur jargon. Les anglicismes et autres acronymes y sont omniprésents. 
    Call to action, Drive to Store, BtoBtoC, Digital Mums… À force d’être utilisés mécaniquement à tout bout de mails et de briefs, ils se retrouvent vidés de leur sens et peuvent parfois évoquer tout autre chose : des groupes de musique par exemple 🙂

    Découvrez une sélection de visuels-hommages à une grande campagne publicitaire (Radio Nova – 2008). https://www.instagram.com/wearesocialfr/

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