HP s’appuie sur la création cinématographique pour sensibiliser ses publics avec The Wolf : True Alpha

Depuis 2017, HP s’appuie sur la création cinématographique pour sensibiliser ses publics. Plus tôt cet été, HP a lancé un teaser pour promouvoir le nouveau film « The Wolf » qui met l’accent sur la technologie, la cyberguerre et l’espionnage – créant ainsi la plate-forme idéale pour présenter les produits HP.

Il s’agit de la troisième saison de : «The Wolf : True Alpha», produite par HP qui démontre comment les réseaux d’entreprise peuvent être piratés et la conduite à tenir par les entreprises pour se protéger. Ce troisièmeopus voit Christian Slater s’affronter à nouveau avec Jonathan Banks pour déterminer la vraie nature du “True Alpha”.

“The Wolf : True Alpha” est réalisé par Lance Acord (réalisateur de Lost in Translation, Robot & Franck), et a pour personages principaux,  Christian Slater (M. Robot, King Cobra), Jonathan Banks (Breaking Bad, Better Call Saul), et Betty Adewole (Wonder Woman).

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