grand-loto-de-noel-fdj_lacommunication_fr

FDJ ET BETC LANCENT LEUR GRAND LOTO DE NOËL AVEC UNE BELLE VIDÉO

  • GRAND LOTO DE NOËL® : FDJ LANCE UN TIRAGE EXCEPTIONNEL

    Un tirage plus généreux que jamais
    Le tirage du 22 décembre propose pour la première fois un jackpot à 20 millions d’euros… forcément gagné ! La somme sera forcément remportée : si elle n’est pas gagnée au 1er rang, elle sera reversée à tous les gagnants des rangs inférieurs.

    En plus de ce jackpot unique, LOTO® met en jeu une vague inédite de gagnants garantis : 100 joueurs seront tirés au sort et gagneront 20.000€ chacun.

    Un 101ème gagnant à 20.000€ sera même tiré au sort sur la page Facebook LOTO-FDJ et sur Instagram via un jeu concours.

    Une campagne pour nous inviter à retrouver la magie de Noël
    Pour communiquer autour de ce tirage et faire du Grand LOTO de Noël® un événement populaire, LOTO® dévoile un film d’animation inédit, signé BETC. Ce conte de Noël dévoile l’histoire d’un jeune couple optimiste qui parvient à faire revivre la magie de Noël à un petit village qui n’y croyait plus.

    Avec un traité original, le film met en scène des personnages attachants qui mettent toute leur énergie à propager la magie de Noël, pour que chacun puisse se dire à nouveau : « C’est le moment d’y croire ».

    La campagne démarre le 26 novembre et durera jusqu’au jackpot exceptionnel du vendredi 22 décembre. Il sera possible de tenter sa chance dès le 22 novembre en point de vente et sur internet.

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