Virginie Sappey est nommée Directrice Marketing et Études de FranceTV Publicité

  • Virginie Sappey, jusqu’à présent Directrice Marketing, est nommée Directrice Marketing et Études de FranceTV Publicité.
    Elle a pour mission le développement de nouveaux leviers d’efficacité pour optimiser les performances des clients, annonceurs et agences médias, dans une approche “Business partner” et le déploiement d’une offre de Marketing service.

     Diplômée de l’ISG, Virginie Sappey a débuté sa carrière chez FranceTV Publicité, d’abord en qualité de chargée d’études puis de chef de groupe marketing. Elle devient ensuite Directrice adjointe médias France pour la marque Peugeot. En 2000, elle entre dans le groupe Interpublic comme Directrice conseil médias chez McCann-Erickson Paris, puis comme Directrice commerciale chez Universal McCann. En 2011, elle revient chez FranceTV Publicité et occupe successivement les postes de Directrice Marketing Adjointe puis Directrice Marketing.

     

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