DAMARTSPORT lance sa première web-série en partenariat avec l’Ecole du Ski Français : Being a montagnard

Pour célébrer les 10 ans de DamartSport et son partenariat avec l’Ecole du Ski Français, MCD_Mot Compte Double, agence conseil en stratégie et communication d’influence, a imaginé pour la marque spécialiste des vêtements thermorégulants une mini web-série : Being a montagnard. Les 4 épisodes invitent à suivre Vincent, trentenaire originaire des Hauts-de-France, dans son programme de préparation lui permettant d’atteindre son rêve : devenir moniteur de ski ESF dans les Alpes. Ultra-équipé en Thermolactyl labellisé par les directeurs de l’Ecole du Ski Français, Vincent nous plonge dans son univers, dédié à la « peuf », à J-10 du test technique lui permettant de revêtir la célèbre combinaison rouge des moniteurs. Une campagne décalée et 100% digitale, valorisant le partenariat qui unit les 2 grandes maisons Damart et l’Ecole du Ski Français depuis 20 ans.

@Damart_Sport

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