www.ca-immobilier.fr : un nouveau site pour accompagner et éclairer nos clients dans leurs projets immobiliers

Crédit Agricole Immobilier fusionne ses trois sites internet – promotion, location et corporate – pour proposer un nouvel écosystème digital, apte à mieux accompagner l’ensemble de ses clients – particuliers, entreprises et collectivités – dans leur projet immobilier. Parce que pour se décider, c’est mieux d’être bien éclairé, ce nouveau site reposera sur une forte dimension conseil, à travers notamment des outils pratiques et des avis de blogueurs destinés à ses prospects résidentiels.

On dit souvent d’un projet immobilier que c’est celui de toute une vie et pourtant il est souvent représenté de manière désincarnée, dénuée d’émotion et parfois même abordé sous un angle très anxiogène. Fort de ce constat, Crédit Agricole Immobilier a souhaité réenchanter l’immobilier pour les Français, en les rassurant et les accompagnant sur le long terme, tout en réintégrant une dimension émotionnelle dans leur projet.

En cohérence avec le projet client, 100% digital, 100% humain, du Plan Moyen Terme Ambition Stratégique 2020, du groupe Crédit Agricole, le nouveau site de Crédit Agricole Immobilier ambitionne d’accompagner les clients dans la durée, en leur offrant la palette des services et expertises immobilières du Crédit Agricole. Vitrine de ses réalisations BtoB, il présente également l’ensemble de son offre pour les particuliers : programmes résidentiels pour l’accession à la propriété, investissement, location, dans l’ancien et le neuf. Pour aider ses clients à bien décider, ce site unique propose, via une navigation personnalisée, du contenu à forte valeur ajoutée : conseils pour bien acheter, vendre, louer ou faire gérer son bien immobilier, décryptages de la réglementation ou encore avis sur les villes, avec la contribution de blogueurs locaux…

Par ailleurs, grâce aux partenariats noués avec Crédit Agricole e-immobilier, l’expert financement habitat du Groupe, Pacifica, filiale d’assurances dommages de Crédit Agricole Assurances et Nexecur, l’expert télésurveillance du Crédit Agricole, les internautes pourront réaliser, via des simulateurs, leur demande de crédit ou encore leur devis assurance ou de télésurveillance sans changer de site internet. Enfin, ce site propose un espace personnel pour simplifier la vie de ses clients : alertes, enregistrement des simulations ou encore dépôt de dossier en ligne pour la location. Cet espace personnel évolutif s’enrichira au fil du temps pour proposer à terme la gestion de leur projet immobilier, de A à Z, jusqu’à la remise des clés.

Ce nouveau site personnalisé est une preuve de l’engagement du groupe Crédit Agricole vis-à-vis de ses clients : Crédit Agricole Immobilier se positionne sur l’ensemble de la chaîne de valeur de l’immobilier et s’affirme comme l’éclaireur de chaque client, en l’aidant à comparer, à bien décider et à mener son projet à terme.

Au-delà des fonctionnalités proposées, Crédit Agricole Immobilier se démarque en s’appuyant sur trois axes différenciants :

– L’émotion, en adoptant un discours plus humain là où la communication du marché s’axe sur le bien,
– La relation, à travers une approche personnalisée du contenu,
– Et la proximité, inscrite dans l’ADN de marque du groupe Crédit Agricole.

Pour proposer cette nouvelle expérience à ses clients, Crédit Agricole Immobilier s’est fait accompagner de l’agence digitale Disko.

Pour voir le film de présentation du nouveau site, cliquez ici.
Pour découvrir le site, rendez-vous sur www.ca-immobilier.fr

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