We Are Social et Dacia créent le Dustick, une perche à selfie révolutionnaire !

Qui n’a jamais joué des coudes pour entrer dans le champ d’un selfie de groupe, pour une
photo en famille ou entre amis ? Le bras pas assez long, la photo penchée et contorsions en
tout genre…On se pousse, on s’énerve, on est tout serré. Mais ça, c’était avant le Dustick…
Dacia et son agence We Are Social ont développé une perche révolutionnaire pour ne plus
jamais rater son selfie. Un objet destiné à tous ceux qui partagent son état d’esprit
décomplexé, sans se prendre au sérieux.

Avec une longueur de presque 3 mètres et une technologie tout-terrain ultra résistante, le
Dustick permettra de réaliser vos plus belles photos de groupe et surtout… faire rentrer dans
le cadre votre nouveau Duster ! On peut enfin TOUT capturer sur ses selfies. De face
comme de “profil”, votre véhicule trône désormais fièrement sur la photo.
Preuve en vidéo, avec la nouvelle campagne de Dacia, imaginée et produite par We Are
Social (caution scientifique à l’appui) :

Dustick est l’accessoire ultime du Nouveau Duster, le SUV phare de la gamme lancé en
janvier dernier, et qui suscite l’engouement grâce à son caractère et son design
décomplexés.
Son lancement est soutenu par trois influenceurs aux activités et styles variés (un
backpacker, un longboarder et une humoriste). Tous trois témoignent avec autodérision de
l’angoisse du selfie raté puis nous montrent leurs solutions pour réussir la photo parfaite,
grâce à ce nouvel accessoire.
Le Dustick a été produit en édition très limitée et ses quelques exemplaires disponibles sont
à gagner sur les réseaux sociaux. Pour tenter de gagner ce selfie stick révolutionnaire,
Dacia vous invite à poster vos selfies les plus ratés avec le #JeVeuxUnDustick​ !

Crédits:
Directeur de la Création: Thomas Guilhot
Concepteur-rédacteur: Marion Bouchez
Directeur artistique: Faly Valérie
Business Director : Vincent Reynaud-Lacroze
Directeur Conseil : Florian Coustet
Consultant : Pierre Chaudoy
Responsable Influence : Marine Montironi, Fanny Bonodot
TV Prod : Alexandra Marik, Cécile Ousset
Production : Frenzy
Réalisateur : Rémy Cayuela
Sound design Caleson Productions

Tags:

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