Top 5 Applications des sites marchands généralistes sur les écrans mobile et tablette, en janvier 2018

  • Chaque jour, plus d’1 individu sur 5 se connecte aux sites marchands généralistes

    En janvier 2018, les sites marchands généralistes ont rassemblé 41,8 millions d’internautes, soit deux tiers de la population française (66,8%).

    Chaque jour, c’est plus d’1 individu sur 5 (21,7%) qui se connecte à un site ou une application de cette catégorie.

    Parmi eux, plus de la moitié (53,8 %) ont utilisé leur mobile. Ces mobinautes privilégient le format application : ils passent en moyenne 72 % de leur temps e-commerce sur les applications, contre 28 % sur les sites.

    Les résultats du mois 

    • 52,1 millions d’individus se sont connectés au moins une fois à Internet en janvier 2018, soit 83,2 % de la population française de 2 ans et plus.
    • En moyenne, 42,5 millions d’internautes se sont connectés à Internet chaque jour, soit 67,9 % de la population française. Au quotidien, 1 internaute sur 10 utilise les trois écrans internet – ordinateur, mobile, tablette.
    • Rapporté à l’ensemble de la population française de 2 ans et plus, le temps passé par jour et par personne est en moyenne de 37 minutes sur ordinateur et de 39 minutes sur mobile. 

    Pour consulter l’intégralité des résultats:
    2018 04 13 CP Audience Internet Global_Janvier_2018.pdf

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