NOUVELLE CAMPAGNE DANIEL HECHTER & RENAULT SPORT FORMULA ONETM TEAM, UNE CRÉATION WILLIE BEAMEN

Daniel Hechter, nouveau partenaire de Renault Sport Formula OneTM Team, a choisi WILLIE BEAMEN pour sa dernière campagne. Les équipes ont conçu plusieurs formats de contenu autour du nouveau costume “intelligent” développé en co-branding par les 2 marques. Cette technologie ultra performante permet l’autorégulation de la température corporelle grâce à la technologie 37.5®. Le film publicitaire a été tourné à Barcelone sur le mythique circuit de Catalogne (Grand Prix d’Espagne).

« Racing Suit. Keep Control » est une création WILLIE BEAMEN actuellement diffusée sur les réseaux sociaux et les canaux de communication des deux marques partenaires.

 

AGENCE 

​Production : Cream

Producteur : William Blanc

Photographe : Cyril Masson

Réalisateurs : Who?​

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