#SOLDESDHIVER : La fidélité ne connait pas de promotion

  • A la veille des soldes d’hiver, les commerçants multiplient les ventes privées et privilèges afin de maximiser leurs chances auprès de consommateurs de moins en moins attirés par les offres promotionnelles classiques. En effet, si les soldes d’hiver 2017 ont attiré 75% des Français, les ventes en reculé de 7% comparé à 2016.  Les programmes de fidélité ont, quant à eux, toujours le vent en poupe, selon le Selon l’Holiday Retail Outlook Report réalisé par Conversant, Epsilon et LoyaltyOne.

    L’étude démontre que 76% des consommateurs sont membres d’un programme de fidélité et 72% d’entre eux préfèrent dépenser chez des marques proposant ces avantages. De ce fait, ces dernières doivent miser davantage sur la relation client et adopter une approche personnalisée face à des consommateurs de plus en plus exigeants.

    Les programmes de fidélité sont une bonne opportunité pour rester connecté avec le consommateur, mais encore faut-il que les marques s’y prennent de la bonne façon et inscrivent ces opérations dans la durée. Si 88 % des consommateurs souhaitent recevoir des récompenses suite à un achat, 32 % d’entre eux préfèrent utiliser des points pour faire partie d’un cercle VIP de prestige », déclare Redouane Bellani, VP Southern Europe, Conversant Media.

    « La fidélisation client est un travail de longue haleine, fruit d’une relation individualisée pouvant se compter en année(s). Grâce aux programmes de fidélité, les commerçants ont les moyens d’accompagner leur clientèle de manière optimale », conclut-il.

     

    Pour tous vos sujets autour des soldes d’hiver, Redouane Bellani, se tient à votre disposition pour répondre à vos questions, notamment :

    • Comment les commerçants peuvent-ils anticiper les soldes et optimiser leurs ventes ?
    • Quels sont comportements d’achats consommateurs lors des périodes de solde et comment en tirer profit ?
    • De quelles solutions les marques disposent-elles pour booster leurs ventes et fidéliser le consommateur ?

    Tags:

    You May Also Like

    HAVAS GROUP publie son baromètre FAST sur les prévisions des investissements publicitaires

    Un marché qui donne des signes encourageants depuis la rentrée 2017 L’année 2017 s’est ...

    HAVAS GROUP publie son baromètre FAST sur les prévisions des investissements publicitaires

    Un T3 optimiste après un début d’année moins performant que prévu  Les prévisions économiques ...

    5 idées reçues sur la mesure de l’impact des campagnes TV

    Si les investissements publicitaires « online » sont de plus en plus conséquents chaque année, la ...

    Bilan Petit déjeuner de la plateforme « réussir avec un marketing responsable »

    Petit déjeuner de la plateforme « réussir avec un marketing responsable » : l’ambition stratégique, ...

    Smart Bot : la Mobile Marketing Association France publie son guide sur les chatbots

    Après les sites et les applications, les chatbots constituent-ils la troisième grande famille d’interfaces ...

    Le rapport IREP sur le Marché Publicitaire 2017 est maintenant disponible

    Le rapport IREP sur le Marché Publicitaire 2017 est maintenant disponible. Il présente les ...


    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204