only sporst & passions - webedia

ONLY SPORTS & PASSIONS ! ACCOMPAGNE LES STRATÉGIES DES MARQUES DANS LES UNIVERS DU SPORT ET DU DIVERTISSEMENT

  • Le Groupe s’associe à Gilles Portelle, ex-directeur général d’Havas Sports & Entertainment, pour créer une nouvelle offre de services orientés autour du contenu et de la technologie. Elle s’appuiera sur les savoir-faire de Webedia et intégrera une équipe d’experts du sport.

    Le groupe Webedia –  premier groupe média français dédié au loisir et au divertissement online, avec 27 millions de visiteurs uniques par mois* – annonce le développement de son offre de services et technologies proposés aux marques, avec le lancement de « Only Sports & Passions ! » nouvelle agence créée avec Gilles Portelle, précédemment directeur général d’Havas Sports and Entertainment. Elle a pour vocation d’accompagner les marques dans leur stratégie d’engagement dans le sport et l’entertainment, en pensant des dispositifs résolument tournés vers la performance et adaptés aux nouveaux usages digitaux.

    « Only Sports & Passions ! » est née d’un double constat. Les nouveaux usages et la demande de contenus révolutionnent la façon de consommer le sport, bouleversent les fondamentaux traditionnels du sponsoring, tant pour les marques que pour les organisations sportives, et obligent à penser différemment. Par ailleurs, la communication autour du sport et de l’entertainment offre de nouvelles opportunités aux marques pour toucher des consommateurs, qui acceptent plus volontiers des propositions liées à leurs centres d’intérêt que des publicités traditionnelles aux messages moins affinitaires.

    La structure va intégrer une équipe d’experts du sport et s’appuiera opérationnellement sur l’ensemble des services et outils de Webedia pour proposer des solutions de transformation business, en apportant une connaissance précise et individualisée des audiences, en identifiant et en produisant le contenu le plus adapté pour engager les fans, et en construisant des stratégies d’amplification globales ou ultra-ciblées, notamment à travers les capacités en marketing de l’influence du Groupe.

    « L’approche du sport reste à ce jour assez traditionnelle. La demande de contenus, les nouvelles technologies et l’opportunité de transformer des audiences en consommateurs permettent d’envisager une approche renouvelée en mixant data, créativité, contenus et impact » déclare Gilles Portelle.

    Raphaël Grandemange, directeur général de Webedia Brand Services ajoute : « La complémentarité du sport avec les autres territoires de passion investis par Webedia (cinéma, eSport, cuisine…) permettra d’accélérer au sein du Groupe la construction de stratégies de connexion autour des passions adaptées à chaque typologie de cibles pour les marques et leurs produits. »

    En complément, « Only Sports & Passions ! » collaborera avec la solution « Bandsquare » du Groupe Fimalac pour proposer aux organisations sportives et aux événements des solutions globales de conquête et d’animation business de leurs publics.

    Après avoir co-créé l’agence événementielle « Ideactif ! », Gilles Portelle est devenu directeur général de l’agence « Lifestyle Marketing Group » (LMG) puis directeur général de l’agence « Havas Sports and Entertainement » au sein du Groupe Havas où il a collaboré pendant 17 ans. Il a accompagné la plupart des grandes marques investies dans le sport en France et il est intervenu, à leurs côtés, sur les événements majeurs du sport en France et à l’international.

    Tags:

    You May Also Like

    Renault Sport dévoile son nouveau projet avec l’agence We Are Social

    Renault Sport et son agence We Are Social profitent de la période de Noël ...

    IAB Tech Lab – 30 Nov 2018 – Le nouveau grand rendez-vous annuel !

    Faire de Paris la capitale d’un jour de l’AdTech ! Le 30 novembre prochain, ...

    WhatsApp for Business

    Facebook lance WhatsApp for Businesspour les petites entreprises

    À travers le monde, WhatsApp est utilisé pour contacter des petites entreprises et les ...

    sensio stories - sensio grey

    L’AGENCE SENSIOGREY PRÉSENTE SA NOUVELLE OFFRE « STORIES »

    Cette unité a pour ambition de proposer des idées créatives fortes, de les déployer ...

    Météo-France et FranceTV Publicité renforcent leur partenariat

    Météo-France reconduit FranceTV Publicité Outre-Mer pour la commercialisation de son site Antilles / Guyane, et étend ce partenariat ...

    Le champion olympique Edgar Grospiron rejoint Yahoo en tant que consultant pour couvrir les JO d’hiver 2018

    Le champion olympique et triple champion du monde de ski acrobatique Edgar Grospiron va commenter l’actualité ...


    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204

    Warning: count(): Parameter must be an array or an object that implements Countable in /homepages/19/d590028619/htdocs/lc/wp-content/plugins/the-events-calendar/common/src/Tribe/Customizer/Section.php on line 204