Arthur Sadoun annonce en vidéo le gain de Mercedes Benz par Publicis Emil

Après six mois de compétitions Mercedes Benz (Daimler) a choisi de faire confiance au groupe Publicis pour sa communication globale et digitale, face à WWP et BBDO (Omnicom) qui conserve cependant la Chine, les USA et l’Allemagne.

Pour gérer la marque une agence ad hoc a été créée, Publicis Emil, en hommage à Emil Jellinek, homme d’affaires et premier importateur de Daimler en France.

Le CEO de cette nouvelle entité sera Justin Billingsley et sera épaulé par Maggie Lonergan et Claire Molyneux pour mettre en place la structure qui sera opérationnelle le 1er juillet. L’agence travaillera en étroite collabrotation avec Publicis Communications, Publicis Media, Publicis. Sapient, et Publicis One.

Arthur Sadoun, le président du directoire de Publicis, fait une déclaration vidéo à découvrir ci-desssous:

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